Factors® Brand Launch

Client: Factors®

Industry: Elite Sports Performance, Technology

Services: Brand Identity, Positioning, Design System, Web Design

The Challenge

The founders of Factors® came to us with a bold vision and a working MVP: an app built for professional athletes and coaches to train with greater intention and precision through the use of AI. With a Series A raise on the horizon, the team needed a brand identity and digital presence that could articulate their vision, build credibility, and spark community.

Our Approach

We started by identifying the brand’s core values—performance, data, and discipline—and built a visual and strategic foundation to support them. The goal: to create a brand that feels both elite and accessible, technical yet human.

Our deliverables included:

• A complete brand identity system, including fonts, colour palette, and scalable design assets
• Messaging and positioning strategy to support investor outreach and user acquisition
• A clean, high-converting landing page website designed to attract early adopters and grow community + app beta testers
• A flexible visual system to expand across future product, merch, and marketing channels
• A complete launch of social channels and content strategy to continue growing their community of athletes and coaches.
• A comprehensive investor deck and marketing strategy and fractional CMO & advisory services

The Outcome

The resulting identity positioned Factors® as a credible, future-forward brand at the intersection of athletic performance and innovation. With a new brand system and website in place, the team was equipped to engage their audience—coaches, athletes, and investors alike—with confidence and clarity.

Factors® now has a brand built for the next level.

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