Lametto Rose: Track Cycling Team Kits

Lametto Rose, a Toronto track cycling team, came to us with a clear goal: refresh their existing kits without losing the identity that had already earned them recognition in their community. They weren’t starting from scratch — their brand had presence, history, and meaning. But it was time for an update that felt more modern, current, and vibrant. So we did exactly that. We took the essence of Lametto Rose and gave it a bold new look that stands out on the road, reinforces team pride, and keeps them unmistakably Lametto Rose.
Cycling Kit Design

Client Overview
Lametto Rose, a national track cycling team in Toronto, sought to refresh their team’s look with a new, vibrant cycling uniform design. The team turned to Kollektif to bring a fresh and dynamic aesthetic to their apparel, aiming to boost team identity and visibility on the road.

Challenge
Lametto Rose needed a striking new design for their cycling uniforms that would enhance their team’s visibility and reflect their competitive spirit. The challenge was to create a design that was both visually impactful and functional for high-performance cycling.

Solution
Kollektif provided a comprehensive solution to Lametto Rose’s uniform redesign:

Creative Design: Kollektif developed a fresh and dynamic design concept that highlighted Lametto Rose’s unique team identity. Focused on creating a visually appealing and cohesive look that would stand out during races.

Results
The revitalized cycling uniforms delivered impressive results:

  • Enhanced Team Identity: The fresh new design successfully boosted the team’s visibility and brand identity, making them more recognizable in races.
  • Positive Feedback: The new uniforms received positive feedback from team members for their stylish design and comfortable fit.
  • Successful Integration: The updated look effectively reinforced Lametto Rose’s presence in the competitive cycling scene, contributing to a stronger team image.

Kollektif’s expertise in design and production helped Lametto Rose achieve a standout look for their cycling uniforms, enhancing their team spirit and visibility on the road, and on the track.

Results
Refreshed Kits
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