See How We Enhanced Digital Presence for Loom Club
Loom Club, a newly launched neighbourhood club in London, emphasizes the importance of living local and brings ‘live where you live’ to its truest definition. By blending its beautiful co-work space with holistic wellness — including daily fitness classes scheduled around your day — and curated weekly events for its members to socialise and cultivate new experiences together. To build its member base and establish a strong presence in the community, Loom Club turned to Kollektif Studios® for strategic growth marketing and social media branding. The Challenge? --> Loom Club needed to effectively communicate its unique value proposition and attract new members. With a diverse offering of co-working spaces, wellness programs, and events, Loom Club required a cohesive marketing strategy to showcase its brand and engage potential members — people looking for different things, but ultimately for one roof to do it under.
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Solution Kollektif provided a full-funnel strategy blending digital performance with community-driven brand marketing:
- Google, Meta, and LinkedIn Ads
- Launched and managed ad accounts with creative tailored to reach high-intent audiences
- Focused on Meta ads for trial sign-ups and lead generation with carousel and static formats
- Event Marketing & Dinner Campaigns
- Ran geo-targeted campaigns for supper club reservations
- Leveraged paid search and social ads to convert local audiences into long-term members
- Organic Instagram Content
- Created a full content calendar with posts, reels, and stories
- Visually compelling design and copywriting to highlight offerings and foster connection
- LinkedIn Strategy
- Managed Loom Club’s presence to reach founders and professionals
- Shared content tailored to co-working benefits and the club's unique hybrid lifestyle
- Local Print & Community Marketing
- Designed brochures and placed them in local boutiques, salons, and cafes in Islington
- Built awareness offline to complement digital campaigns
Results
- Membership acquisition tripled within two months
- Trial sign-ups surged through Meta campaigns
- Supper events consistently sold out, fueling new member growth
- Instagram engagement grew 4x with more inquiries and bookings via DMs
- Increased local brand visibility and walk-in interest through brochure placements
This project illustrates the power of blending performance marketing with authentic brand storytelling. By meeting potential members both online and in their neighborhood, Loom Club became more than a space — it became a community. Kollektif Studios®'s integrated strategy helped transform that vision into real growth.
